Daily Archives: November 19, 2014

Lino Flooring – The First Brand Name To Become ‘Genericized’

In the world of marketing, brand is everything.

Companies can spend millions on advertising trying to familiarise consumers with their brand name, often to no avail. But whilst this is almost always a worthwhile investment, sometimes branding can work a little too well, to the point where the brand name becomes a generic term that is no longer associated with their actual brand. Yikes. Continue reading